Every month, CBC Arts Canada commissions a new artist to rework the CBC logo to incorporate the theme of the season. Read my Q&A with CBC Arts here
My design is all about adding some snowy sparkle to the classic CBC gem. Winter, especially the month of January, tends to get a bad reputation for being cold, dark and gloomy. And so, I wanted the logo to tell a different story, framing it as a month of renewal in the new year. It's a time of fresh beginnings and a celebration of the year to come. The snowflake design that incorporates the CBC gem is a nod to the beauty of this time of year, of sparkling snow and shining ice. The coloured components are meant to reflect the celebratory aspect of the beginning of a new calendar year.